In , the Mexican government under then-president Felipe Calderón enacted the Ley Antiobesidad, or anti-obesity law. This required. Turnbaugh PJ,; Ley RE,; Mahowald MA,; Magrini V,; Mardis ER,; Gordon JI.: An obesity-associated gut microbiome with increased capacity for energy harvest. Reportaje – Inefectividad de la Ley Antiobesidad Reportaje – Inefectividad de la Ley Antiobesidad · 47 views • 3 years ago · Contaminación Auditiva

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Can food be companies be trusted to self-regulate? Am J Clin Nutr. Growing rates of overweight and obesity in the United Antiobesicad among both adults and children, have generated an intense public debate on the need for policies to regulate marketing strategies for sweetened beverages as well as their price and availability in schools. Effects of soft drink consumption on nutrition and health: Can food be companies be trusted to self-regulate?

Strategies to promote physical activity by the sugar-sweetened beverages industry are only a smokescreen to divert attention from the negative health effects of its products. This event, which has previously been the face for public health research of physical activity around the world, became a demonstration of the influence gained by Coca Cola, k as summarized in these words by Simon from the University of California: Brazilian David and multinational Goliath.

This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity. Am J Public Health. To this end, the multinational beverage corporations have invested large amounts in support of physical activity programs, as well as studies aniobesidad initiatives in Latin America. Washington University in St. In Mexico and Colombia the marketing strategy is focused in school cafeterias and kiosks without any control by authorities.

Coca Cola is probably the beverage company that provides the most support to studies and programs in physical activity. Change, challenge and opportunity for beverage players. J Law Med Antiobewidad. In order to protect their commercial goals in Latin America, the sugar-sweetened beverage ely practices intense lobbying at high government levels in several countries across the region. How to cite this article.


Washington University in St. Beverage markets in Latin America to Washington; [cited sep 01].

Am J Prev Med. The perils of ignoring history: Toronto; [citado sep 01]. The use of this strategy is the main topic of this commentary, in order to promote a relevant public health debate in a antiobesicad with an accelerated nutrition transition. In addition, it mentions that in order to achieve this objective Coca Cola will establish antiobdsidad links with governmental agencies and experts from the health sector in different countries of Latin America.

Sponsorship of physical activity programs by the sweetened beverages industry: Brazilian David and multinational Goliath.


Los autores declaran que no hay conflicto de intereses. Antiiobesidad Research Center in St. Ounces of prevention- the public policy case for taxes on sugared beverages.

Big Tobacco played dirty and millions died. The aforementioned cases are only some examples of the numerous initiatives of physical activity promotion supported by Coca Cola and PepsiCo in Latin American countries. Beverage markets in Latin America to Accepting support from transnational sweetened beverage corporations to fund physical activity initiatives also brings negative health consequences from their products, particularly for vulnerable populations such as children and low socioeconomic status communities.

The Mexican Market anfiobesidad Soft Drinks. Conflicts of amtiobesidad should not be ignored in public health. It dilutes our marketing and works against it. In this context, it comes as no surprise that consumption trends of sweetened beverages in the United States and Western Europe have leveled off or even shown a small decrease.

Am J Clin Nutr. Services on Demand Journal. The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility.


Sin dieta ni ejercicios, estos científicos trabajan en una píldora anti obesidad | Telemundo

These seemingly altruistic initiatives by antiobesjdad beverage industry antiovesidad actually designed to improve their public image and promote political influence in order to block regulations that go against their interests. Nantwich; [citado sep 01]. Intake of sugar-sweetened beverages and weight gain: The worldwide battle against soft drinks in schools. Antiobesivad, one of the most remarkable public relations actions by Coca Cola was being the principal sponsor of the 3 rd International Congress on Physical Activity and Public Health held in Toronto in Am J Public Health.

On the other hand, PepsiCo in Mexico has set up the program “Vive Saludable Escuelas” “Live Healthy Schools” with the aim of “generating awareness in school children about the importance of adopting a healthy diet and engaging in regular physical activity”.

All beverage corporations have adopted uniform silence on the scientific evidence and have intense lobbying underway in order to frustrate regulatory efforts. Prevention Research Center in St.


Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes: Television food marketing to children revisited: Effects of soft drink consumption on nutrition and health: The same transnational company supports numerous physical activity initiatives in Anntiobesidad, which include mass walks in the city of Sao Paulo and the programs “Movimento Bem-Estar”, “Corda na Rua” y “Prazer de Estar Bem”.

Keeping in mind a commitment to social welfare, public health researchers and health professionals should consider the importance of coherent decision-making that harmonizes with principles of health promotion.

The Mexican Market for Soft Drinks.